social media popular but still unclear definition
- difference from web 2.0 and user-generated content?
- some cos. remain uncomfortable with "freer" customer/client interaction
- less "control" on part of co.
- but s.m. <> www as platform for exchanging info
- form +++ powerful than 1970s BBS
what it is/n't
- 1959: Open Diary, (we)blog
- 1979: Usenet (Duke)
- 2000s: high-speed Internet access
- 03: MySpace
- 04: Facebook
- 2004: Web 2.0 = ideological + technical foundation
- new way that software devs + users collab in www
- content + apps continuously modified
- basic fxnalities: Flash, RSS, AJAX (.js)
- 2005: User-generated content (UGC)
- published on publicly-accessible site or social networking site
- excludes emails/IMs
- creative
- excludes existing content
- "amateur"
- excludes commercial purpose
- s.m. = Internet-based apps combining Web 2.0 + UGC
- apps heterogeneous
- but no systematic way s.m. apps can be categorized
- possibly: "richness" of medium + degree of social presence
Challenges and opportunities of s.m.
- collaborative projects
- joint outcome may be better than individual efforts
- wikis v. social bookmarking
- blogs
- usu. by 1 indiv., but can provide forum for interaxn
- increasingly adopted by firms
- content communitites
- media content between users
- YouTube, Flickr, Slideshare
- copyright??
- social networking sites
- personal info, but also brand communities
- Facebook, MySpace
- virtual game worlds
- highest level of richness + social presence
- World of Warcraft, Everquest
- virtual social worlds
- similar to game worlds, except no rules for possible interaxns
- Second Life
Companies and social media
- choose appropriate medium for purpose
- select app or make own
- ensure s.m. activities align w/ each other
- also w/ firm's overall media strategy
- access for all employees
- stay active, interesting, humble, slightly informal, honest
2. Lankes, R. D., Silverstein, J., & Nicholson, S. (2007). Participatory networks: The library as conversation. American Library Association. Available at http://quartz.syr.edu/rdlankes/Publications/Others/ParticiaptoryNetworks.pdf
Libs in "convo business"
- knowledge business --> "convo business"
- ppl learn through convo
- info lit + critical thinking
- convo w/in individual: metacognition
- how can web 2.0, social media further facilitate ideas traditionally provided by brick-and-mortar lib?
- tech --> new possibilities for reaching ideals
Tech integration
- usefulness of tech must me measured v. against lib. mission
- social networks
- wikis: mass decision-making
- loosely coupled APIs (application programming interface)
- "convo" b/w apps
- Google Maps
- mashups: ease of incorporation
- permanent betas
- Google Labs, MIT Libs
- +++ users, improved software
- folksonomies: UG classification
Core new tech: AJAX and Web services
- AJAX: Asynchronous JavaScript and XML
- browser < data > server w/o refreshing entire page
- open-source, light programming skills
- Web services
- software-software interaxns
- e.g. ISBN no. to search multiple catalogs
- lightweight, aggregate for +++ fxnality
Library 2.0
- which apps for which purposes? strategies?
- choose appropriately for user participation
- social networking sites
Participatory librarianship in axn
- connect w/ constituencies and other institutions
- Worldcat
- informalize the catalog
- enhance info provided
- incorporate folksonomies
- reference x community involvement
- develop online knowledge base
- offer + meeting spaces
- + access points
- community repositories?
- institutional, digital repositories
3. Salomon, D. (2013). Moving on from Facebook Using Instagram to connect with undergraduates and engage in teaching and learning. College & Research Libraries News, 74(8), 408-412. Available at http://crln.acrl.org/content/74/8/408.full
Study at UCLA Powell Library
- use of Instagram to reflect undergrad pop.
- students doc. time in lib via app
- even w/ low no. of followers @ beginning, + interactive than FB
- Instagram 3rd most pop. in U.S.
- still visual, but move away from text stimulation?
- allow integration of lib activites and uni curriculum
- social media: addtl factor for measuring impact on student success?
- another way for lib to be engaged, to reject stereotypes of "stuffiness"?
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