Week 12: Muddiest points

1. I'm familiar with the concept of folksonomy as an active user of the photo-sharing site Flickr, but I'm wondering how extensive the use is as a supplement to the controlled vocabulary provided by other institutions, or whether adoption of what was before a folksonomic term depends on the frequency/popularity of that term.

Week 12: Web 2.0, Social Media, and Libraries

1. Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68. doi: 10.1016/j.bushor.2009.09.003

social media popular but still unclear definition

• difference from web 2.0 and user-generated content?
• some cos. remain uncomfortable with "freer" customer/client interaction 
• less "control" on part of co.
• but s.m. <> www as platform for exchanging info
• form +++ powerful than 1970s BBS

what it is/n't

• 1959: Open Diary, (we)blog
• 1979: Usenet (Duke)
• 2000s: high-speed Internet access
• 03: MySpace
• 04: Facebook
• 2004: Web 2.0 = ideological + technical foundation
• new way that software devs + users collab in www
• content + apps continuously modified
•  basic fxnalities: Flash, RSS, AJAX (.js)
• 2005: User-generated content (UGC)
• published on publicly-accessible site or social networking site
• excludes emails/IMs
• creative 
• excludes existing content
• "amateur"
• excludes commercial purpose
• s.m. = Internet-based apps combining Web 2.0 + UGC
• apps heterogeneous
• but no systematic way s.m. apps can be categorized
• possibly: "richness" of medium + degree of social presence

Challenges and opportunities of s.m.

• collaborative projects
• joint outcome may be better than individual efforts
• wikis v. social bookmarking
•  blogs
• usu. by 1 indiv., but can provide forum for interaxn
• increasingly adopted by firms
• content communitites
• media content between users
• YouTube, Flickr, Slideshare
• copyright??
• social networking sites
• personal info, but also brand communities
• Facebook, MySpace
• virtual game worlds
• highest level of richness + social presence
• World of Warcraft, Everquest
• virtual social worlds
• similar to game worlds, except no rules for possible interaxns
• Second Life

Companies and social media

• choose appropriate medium for purpose
• select app or make own
• ensure s.m. activities align w/ each other
• also w/ firm's overall media strategy
• access for all employees
• stay active, interesting, humble, slightly informal, honest

2. Lankes, R. D., Silverstein, J., & Nicholson, S. (2007). Participatory networks: The library as conversation. American Library Association. Available at http://quartz.syr.edu/rdlankes/Publications/Others/ParticiaptoryNetworks.pdf

Libs in "convo business"

• knowledge business --> "convo business"
• ppl learn through convo
• info lit + critical thinking
• convo w/in individual: metacognition
• how can web 2.0, social media further facilitate ideas traditionally provided by brick-and-mortar lib?
• tech --> new possibilities for reaching ideals

Tech integration

• usefulness of tech must me measured v. against lib. mission
• social networks
• wikis: mass decision-making
• loosely coupled APIs (application programming interface)
• "convo" b/w apps
• Google Maps
• mashups: ease of incorporation
• permanent betas
• Google Labs, MIT Libs
• +++ users, improved software
• folksonomies: UG classification

Core new tech: AJAX and Web services

• AJAX: Asynchronous JavaScript and XML 
• browser < data > server w/o refreshing entire page
• open-source, light programming skills
• Web services
• software-software interaxns
• e.g. ISBN no. to search multiple catalogs
• lightweight, aggregate for +++ fxnality

Library 2.0

• which apps for which purposes? strategies?
• choose appropriately for user participation
• social networking sites

Participatory librarianship in axn

• connect w/ constituencies and other institutions
• Worldcat
• informalize the catalog 
• enhance info provided
• incorporate folksonomies
• reference x community involvement
• develop online knowledge base
• offer + meeting spaces
• + access points
• community repositories?
• institutional, digital repositories

3. Salomon, D. (2013). Moving on from Facebook Using Instagram to connect with undergraduates and engage in teaching and learning. College & Research Libraries News, 74(8), 408-412. Available at http://crln.acrl.org/content/74/8/408.full

Study at UCLA Powell Library

• use of Instagram to reflect undergrad pop.
• students doc. time in lib via app
• even w/ low no. of followers @ beginning, + interactive than FB
• Instagram 3rd most pop. in U.S.
• still visual, but move away from text stimulation?
• allow integration of lib activites and uni curriculum
• social media: addtl factor for measuring impact on student success?
• another way for lib to be engaged, to reject stereotypes of "stuffiness"?